The Starfish and the Spider cover

The Starfish and the Spider

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About this book

Ori Brafman and Rod Beckstrom contrast two kinds of organizations: rigid, top-down "spiders" and decentralized, leaderless "starfish" that draw power from peer relationships. Using cases from Wikipedia and Grokster to al Qaeda, they show why starfish are so hard to defeat, and how established institutions from IBM to the U.S. government adopt starfish principles to thrive.